Pepe Jeans new store review!

About two weeks ago, Shimu's Holiday have been invited to be one of the very first to visit Pepe Jeans first flagship store in Thailand and got a chance to chat with Robinson executives and Pepe Jeans International Director, Bart Denolf, for the details behind the cool brand.

: : The Event : :

Bart Denolf, Pepe Jeans International Director

Gerard McGurk, Robinson Executive and models

It was a cosy event with only selected press and Pepe Jeans staffs. We got permission to explore the mint condition store first. This store is the most up-to-date Pepe jeans concept store (and also the biggest in South East Asia). It's the mimic version of London Portobello market in the 70s where the brand originally begins. So what you will see is a lot of vintage trunks, pulleys and rope. It's divided into 3 or 4 sections. Two of my favourite sections are the Andy Warhol collection (with Warhol signature on the wall, you couldn't miss it!) and the 73 premium rock denim section where all the cool vintage remake jeans are.

To get to know the brand better, below are a cool brand introduction and the the AW 2013 campaign (featuring the cool Cara Delevinge). They are fun and rebel, much better than my description. lol

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: : Shimu's Picks : :

Some pieces of AW2013 collection that we love and why we love them.

"Pepe Jeans X Andy Warhol collection"

We are Warhol big fan! So we basically fall for everything in the collection. This is the section that you shouldn't miss when you check the store. Girl clothes in the collection are cute but boy clothes are even cuter. The coolest part is Andy Warhol collection for Pepe Jeans will be updated every season too!

{ Feminine Look }

Pepe Jeans is not all about tough denim looks. The brand DNA is somewhat rebellion, edgy and very british. To make the picture clearer, the brand presenters are Alexa Chung and Cara Delevingne. So that inspired us to pick one of our favourite look , a floral dress with ankle boots and all the soft pieces to pay salut to ms.Chung.

{Boyish Look}

I just love dressing like a boy sometime. It make you stand out when he whole room is full of girly girl. This Andy Warhol stripe shirt has took all my heart. Pair it up with skinny stone washed jeans. Yeah, that's the effortless rock chic!

{ Boho Chic }

Another look we love is Boho Chic. If you can't imagine what it like, imagine Kate Moss in her off duty outfit. Yep, the skinny faded jeans, preferably in grey, and flowy printed blouse. Easy, effortless and cool. Trust me, the grey skinny jeans is worth investing in.

If you have enough of me babbling about Pepe Jeans, I would say it a lot better to explore Pepe Jeans yourself at 3 fl. CTW.

Also, they ask me to invite you guys to the opening party under the London underground club. The event start around 6 on Oct 4. So see you there!

love,
Pan's Holiday